(fig) ? Preis m; at all costs, at any cost ? um jeden Preis; Regardless of the cost ? kostet es, was es wolle; within the cost of 1’s wellbeing/career/marriage and so on ? auf Kosten seiner Gesundheit/Stelle/Ehe and many others; at fantastic/minimal personalized cost ? unter großen/geringen eigenen Kosten; he learned to his cost that … ? er ma